Primary Futures Inspiring Women

Primary Futures launched with Smith Family

Our latest campaign makes a big impact

Schools industry Partnership


We're thrilled to announce Primary Futures was launched in Australia, by an event on the 4th of May 2018, organised by the Schools Industry Partnership and The Smith Family. The event took place at Willmot Public School, a small primary school in Mt Druitt, situated in one of the most deprived areas of New South Wales. 

Inspiring the Future Australia was so excited to launch this new campaign in partnership with The Smith Family, who is the leading national children’s charity formed in 1922 helping disadvantaged Australians to get the most out of their education, so they can create better futures for themselves. Primary Futures Australia aims to widen the horizons and aspirations of primary school children, by helping them establish connections between what they are learning now and their futures – focusing in areas of poverty and targeting those who might not otherwise have a chance to meet inspiring role models.

Odoo text and image block
Odoo image and text block


The main event was a ‘What’s my line?’ activity. Pupils asked five volunteers questions about their jobs, and then guessed their occupations. The volunteers then left the stage, returning in either uniform or with a prop to reveal their profession. Following this big reveal, the volunteers spent time interacting with the children to talk about their job and how their primary school learning was relevant in helping them achieve their career goals.

This activity was filmed with the purpose of making a video that will show primary schools across Australia how simple and rewarding running a Primary Futures activity can be.

Taking part in the launch was Anne Denham, Principal, Willmot Public School, Ian Palmer CEO, Schools Industry Partnership and Wendy Field, Head of Policy and Programs at The Smith Family. Education and Employers' CEO, Nick Chambers from the UK, also attended.

A huge thank you to the volunteers that took part:

Amy Owen, a firefighter from NSW Fire and Rescue Mt Druitt area

Adriana Carvalho, Telecommunications Technical Support Engineer at Nokia

Rob Johnson, Intake Manager Recycling -  The Smith Family     

Femi Ogunsiji, Nurse at Nepean Hospital

Flavia Teixeira, carpenter with Supporting and Linking Tradeswomen (SALT).

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