Children begin to form stereotypes about jobs, careers and pathways from the age of six. In order to help prevent these stereotypes from forming, it's important to give children the opportunity to meet a wide range of people doing different jobs.

Primary Futures connects primary schools with inspirational volunteers from a range of industries and careers, who come into school to talk to children about their jobs and show how what they are learning at school (such as  literacy and numeracy) can lead to an interesting, exciting future.

Our What's My Line activity in schools acts to feed children’s curiosity, break down gender stereotypes and opens their eyes to future possibilities.

For children of primary school age, it's hard to make a connection between what's being taught in the classroom and what their life after school will look like. Primary Futures aims to change this, by showing them the relationship between what they're learning and the possibilities it opens up for them later in life. This increases the likelihood they will be motivated to achieve.