Redraw the Balance

ITF's viral campaign

Schools industry Partnership

One of the greatest demands from primary schools is to help broaden the aspirations and interests of children about jobs and careers. As research shows, gender stereotypes are developed at a very young age. With the support of Mullen Low, in 2016 Inspiring the Future in the UK released a short film exploring this. In only three months, Redraw the Balance achieved 25 million views.

Watch the video here: